Microsoft and Turn 10 Studios have released the launch trailer for Forza Horizon, showing some fast racing in the open world game (and one really annoying song). The trailer also revealed the release date date for the game’s demo – October 9, two weeks before the game’s official release date.

Those who choose to download the play the demo, and than go out and buy the full game online, will receive an exclusive 2013 SRT Viper GTS (in-game, of course).

Forza Horizon will be arriving October 23 exclusively on the Xbox 360.

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